Hi, I'm Alessandra, I was born in Brazil and I've lived in Italy for many years.

I graduated in Pharmaceutical Chemistry and Technology and worked as a pharmacist for 12 years. My interest in personal care and environmental sustainability led me to found a natural and multifunctional cosmetics brand with an evocative name: Caprichar.

Caprichar is a Portuguese verb which means to carry out with care, attention, dedication. The essence of this project and of the entrepreneurial challenge is expressed in this meaning: to design high quality body care products, formulated and manufactured with attention to the environment and individuals. An entrepreneurship not aimed at profit as the first objective but, rather, an expression of ethically inspired values ​​and principles.